Pages

Tuesday, June 2, 2015

Email VS. Phone

I love technologies. I really do. Not to mention I had been an IT person for many years, I would imagine the huge difference the way we are doing real estate business today from 10 years back. 新的科技让我可以用手机完成很多事情on the go, 比如,合同可以用手机签,MLS可以上手机找,所有的签字都是电子签字, 预约看房可以text message。。。However, I've seen agents who rely too heavily on emails actually kill their transactions as a result. As much as we love emailing and get so much done with it and computer, when it comes to solving problems, or obtaining quick and easy information, I can accomplish a lot more in one phone call than I can in 10 emails.


For example, wouldn't it be a dismay, for you to go out, show a property, write a contract, send the contract only to learn that there are already multiple offers higher than your clients' offer? Or even worse, just to find out that a property is going to escrow after you have just finished showing。所以,除非是房子刚上市或有open house,不然先打电话预约,电话reach不到才再text。Prior to showing is a great time to touch base with the listing agent to assure that the property is still available and also to learn of any subtle nuances and intricacies in the transaction, 特别是看了房子的基本情况后断定客户很可能会喜欢的房子。

比这更重要的是 talk before making an offer。凭经验,能基本断定一个房子会不会有multiple offers。 如果客户很在乎这个房子,那在写offer之前一定要try to talk over the phone with the listing agentCommunication over the phone帮助经纪人和ta的客户make an informed offer。一般来讲,listing agent基本没有必要撒谎有没有offer, 有几个offer, 虽然不会告诉具体的价格,但是从语音和措词I get the hint。 On the contrary,You don't quite get that from emails。

Another time is to negotiate the terms. Instead of going back and forth in emails, try negotiating over the phone. To me, this is really the fun part。 有些agent在email 里写得硬梆梆的and 显得 so tough,but when you talk to them over the phone, they are as soft and smooth as silk. When I write up a counter offer or a request for repairs after the phone conversation, I may have a pretty good idea about the direction of the negotiations。我最怕的是不接电话的经纪人

当然,有些东西是用Email更合适,比如信息的交换,比如你不想流露情绪,比如你需要对方的书面确认。

Once something is written, it's forever. Never, type something that you will regret down the road. Instead, pick up the phone。 无论是listing agent还是buyer agent, when we talk over the phone professionally, we get a lot solved.  勤于电话、有备而来的经纪人给人真诚和earnest的感觉,不但了解到更多信息,也给各自的客户加分。

Let's talk and talk as a pro!